Going home? Can I come too? Using an empty shop window that had prime location for impactful visuals. Developing the campaign further with a few posters and a small handful of affordable billboards.
With further understanding we developed, Take me home for Glasgow Adoption Centre. This was a little more in depth and included local papers, billboards, posters in buses, at bus stops, door drops and flyers.
We also provided the staff and volunteers with their own self-promotion support materials to hand out ie postcards, leaflets, posters and large banners for public events. This helped consolidate the messages from the advertising campaign, further cementing the centre’s presence in the local community.
We created a detailed pdf to let the volunteers and staff know what to see and when.
