Be more giraffe, the concept behind this venture -
‘With so much division and conflict in the world, it’s hard not to feel despair; to feel as though there’s nothing we can do to bring about change.
But I believe there’s something we can all do to make the world a more peaceful, happier place. It starts with a shift – in how we think, feel and communicate. A shift from jackal to giraffe.
Most of us have been trained in the language of jackal: to judge, compete and demand – to think in terms of what’s right or wrong with people. And when we think in this way, we become disconnected from our inner giraffes: the compassionate being that’s inside us all.
The problem with jackal language is that it breeds misunderstanding, frustration and anger…which in turn can lead to emotional or physical violence.
So, if we can shift the way we think and communicate, we can reconnect with our inner giraffes and view each other through the lens of compassion rather than judgement. And, in so doing, we can transform our own lives and our relationships with those around us’.
Below are website pages (click here to view the full website).
Social media carousels and little animations
T-shirt mock-up examples to show promotional material to come.
