The inspiration behind the Cats Protection van wraps came from working on the charity’s national print advertising campaigns, why not make the message mobile? The vans are an important resource for the branches and centres for their daily business of transporting cats, attending meetings and fairs around the local area. The original vans had basic branding with the charity logo but we realised there was the potential to do so much more.
Different designs were provided for the branches to choose from. The designs covered the whole of the van; not only the sides and bonnet but also the roof. This would ensure that the van could be seen by pedestrians, people in high offices or buses, truck drivers… every angle was covered. There was no doubt which charity it belonged to and the purpose of the charity!
These van graphics were so successful, I was asked to create car graphics for the pool vehicles used at head office.
